This post answers some of the most common questions we get about the jazzworkshop I run for businesses.
What is this presentation about?
Our jobs are becoming more complex because "simple" jobs are being outsourced or automated. The key to sustainable competitive advantage is to make knowledge workers more productive and one way to do this is to help them collaborate better. Jazzmusicians have developed collaborative techniques enabling them to go on stage and consistently perform high-quality music in an improvisational setting. This workshop will bring together world-class jazzmusicians and by cominging music and relevant business examples, we will show you how the techniques we use can be easily applied to a collaborative business environment. Read a one-page teaser here.

Carl Stormer (photo: Johan Olav Odfjell)
Why is this relevant for my business?
According to both McKinsey and IBM, the kye to competitive advantage, growth and profitability lies with a company's ability to collaborate. With more globalisation, specialization and technology dependence, any business must collaborate to survive. Collaborative techniques in highly unpredictable environments is stil a new thing for many businesses. For jazzmusicians this change is business as usual.
How does it work? What is the format?
The purpose of the presentation is to entertain and inform. The music is entertaining. The talk is informative. In addition, the listeners will be able to "understand how to listen to jazz."
I bring two-three musicians depending on the scope of the event. I will have an overhead projector and we combine musical examples with talk and illustrations of simple concepts. I then draw the paralell to business. The examples are simpe and extremely relevant in non-musical settings.
What is your audience response?
They love it. We usually poll the audience (anonymous) after the presentation. On a scale from 1-6 where 6 is the best rating, 40% gives us 6, 50% gives us 5 and 10% gives us 4.
Over 90% thinks the framework would be useful for others in their organization. 100% of our past clients are now references for potential clients (let me know if you want to ask them about our performance).
Who are some of your past clients?
The presentation has been purchased by Telenor, Norsk Hydro, Schibsted ASA, Aschehoug, AFF Solstrand, ECON Analyse, Handelshøgskolen i Bergen, BI, Norconsult, Northzone Ventures, VISKOM and others. Performances has ranged from 15 to 300 people. See list here.
Can you tailor the message to our business?
Of course. I will have meetings with the key stakeholders and build a message around specific issues that you, the client wants to address. When speaking to first-line managers at an aluminae processing plant, we spoke about risk-management, just-in-time management and the need for constant improvement. At a gathering for management consultants, we spoke about talent markets and how to use improvisational techniques to tailor intellectual property around clients.
How much time do you need?
This is really up to you. A typical session can run anywhere from
20-minutes (with recorded music) to 90 minutes. We have found 2x45
minutes to work the best. The optimal setting would be the jazz-club
setting where 30-100 participants gather in an intimate room clustered
around small tables. We have done this often as an evening event after
dinner. This works well and the format combines entertainment and
professional material in a very relaxed and inspirational setting.
How much does it cost?
The price depends on the setting, the number of participants, location, industry (profit/non-profit, etc.) and is available upon request. Pls. call +617 381-4321 (US) or +47 92380846 (Norway)
Who are these "world-class" musicians?
I try to vary musicians because part of what we show is how we can actually go on stage without having met beforehand. In the past I have used Arild Andersen, Tore Brunborg, Petter Wettre, Jojje Wadenius, Anders Aarum, Jan Olav Renvåg, Rune Klakegg and Marius Haltlie. I would use local musicians in most major cities worldwide.